The “Alphabet Soup” of Real Estate Designations
January 15th, 2012 | 
Author: In most professions, experts are identified by the myriad of letters behind their names or titles. Realtors are no different yet most consumers of our services have no idea what these credentials or designations mean, therefore not acknowledging the professionalism of some. These designations increase skills, proficiency and knowledge as well as boosting productivity and marketability.
CRS (Certified Residential Specialist): Only 4 percent of all Realtors nationswide hold this designation. There are professional requirements in both experience and education. These agents earn three times the median Realtor income.
GRI (Graduate, Realtor Institute): This is the most widely recognized of national designations. It is earned by a Realtor completing 90 hours of classroom instruction, covering subjects in contract law, professional standards, sales and marketing, finance and risk reduction.
ABR (Accredited Buyer Representation): This is considered the standard of quality and excellence in buyer representation, awarded by Real Estate Buyer’s Agent Council (REBAC)
CRB (Certified Real Estate Brokerage Manager): Those holding this designation are among the most efficient, effective and profitable maangers in the country, able to integrate new technologies, business strategies and streamlije operations of their businesses.
BPOR (Broker’s Price Opinion Resource): Newest certification helping to sharpen an agent’s skills with evaluating properties, applying alternative valuation techniques and efficiently generating accurate and professional reports. The mortgage lender is the client with their perspective in mind. Understanding the process and that perspective on a higher level is of a great benefit to a lender.
SFR (Short Sales and Foreclosure Resource): This designation validates the new norm within our industry of distressed sales with its many complexities assocaited with these types of transactions. Knowing how to help clients deal with the complications of short sales and foreclosures is essential in today’s market.
SRES (Seniors Real Estate Specialist): This designation is the only one dealing with the fastest growing market in real estate, working with clients aged 50-plus in the process of buying, selling or relocating due to retirement, health concerns or grandchildren, etc.
GREEN: This is the only designation for professionals willing to become experts in energy efficiency and sustainability in various areas of real estate.
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